Corporate Strategy..

Assalamu'alaikum.. as usual, i would like to share about what i've learn in the lecture hall.. for today's entry, it's about corporate strategy.. corporate strategy is the overall scope and direction of a corporation and the way in which it's various business operation work together to achieve particular goals..

So, we will learn about strategy in multi-business enterprise.. it's also called as diversified enterprises.. diversification is a corporate strategy to increase sales volume from new products and new market.. it can be expanding into a new segment of an industry that the business is already in or investing in a promising business outside of the scope of the existing business.. here are the examples of product diversification..

In November 2005, Microsoft launched Xbox 360, it's latest game console..

Did u know that Pepsi also sell jeans??

Creating added value for shareholders via diversification requires building a multi-business company where they whole is greater than the sum of it's parts, an outcome known as synergy..

The whole is greater than the sum of the parts..

Ok.. I think that's all from me for this time.. thank u.. :)

O-SHIMA Restaurant..

Assalamu'alaikum.. there was no lecture held for this week but we still have to come to the lecture hall because there are sharing experience with Mrs. Asnidar Hanim Yusuf, the owner of the O-SHIMA Restaurant..

Mrs. Asnidar Hanim Yusuf..

She had a master in engineering but she choose to be a businesswomen.. even though business are not her field, but she really brave to try something new.. in doing this business, she have to faced many challenging situation especially when she want to get the halal certification from JAKIM..
When i tried to search the information about her company, i found many interesting Japan foods produced by them..

some menu at the restaurant..

Ok, that's all for this entry.. see u again next time.. :)