Assalamu'alaikum.. as usual, i would like to share about what i've learn in the lecture hall.. for today's entry, it's about corporate strategy.. corporate strategy is the overall scope and direction of a corporation and the way in which it's various business operation work together to achieve particular goals..
So, we will learn about strategy in multi-business enterprise.. it's also called as diversified enterprises.. diversification is a corporate strategy to increase sales volume from new products and new market.. it can be expanding into a new segment of an industry that the business is already in or investing in a promising business outside of the scope of the existing business.. here are the examples of product diversification..
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| In November 2005, Microsoft launched Xbox 360, it's latest game console.. |
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| Did u know that Pepsi also sell jeans?? |
Creating added value for shareholders via diversification requires building a multi-business company where they whole is greater than the sum of it's parts, an outcome known as synergy..
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| The whole is greater than the sum of the parts.. |
Ok.. I think that's all from me for this time.. thank u.. :)
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