Strategies For Competing In International Market..

Assalamu'alaikum.. this time, i want to share with all of u about how a company can compete with their rivals to enter the international market in order to expanding their business.. why would a company decide to enter the international market? the reasons are :

1. To gain access to the new customers
2. To spread its business risk across a wider market base
3. To further exploit its core competencies
4. To achieve lower cost through economies of scales, experiences, and increased purchasing power
5. To gain access to resources and capabilities located in foreign markets

Once a company has chosen to establish international operations, it has 3 options approach to crafting a strategy.. the first one is think-local, act-local.. this strategy is appropriate for industries where multicountry competition dominates because it is a localized approach to strategy making calls for a company to vary it's product offering and competitive approach from country to country in order to accommodate differing buyer preferences and market conditions..

The second one is think-global, act-global.. this approach works best in markets that are globally competitive or beginning to globalize.. the global strategies involve employing the same basic competitive approach in all country markets and marketing essentially the same products under the same brand names in all countries where the company operates..

And the last one is think-global, act-local.. this approach can be used when it is feasible for a company to employ essentially the same basic competitive strategy in all markets but still customize its product offering and some aspect of it's operations to fit local market circumstances..

That's all from me for this entry.. but before that, please take a look at this picture and think for a moment.. SAVE OUR JUNGLE FRIENDS..

See? they don't even do anything to us..