Generic Competitive Strategies..

Assalamu'alaikum.. after we learn about the internal environment, we are taught about the five generic competitive strategies.. this strategies is first set out by Michael Porter.. he said that these strategies are consist of 3 things which are :

1. cost leadership (no frills)

   

   Always provide lower price to the customers..

2. differentiation (creating uniquely desirable products and services)

   

   Offering the different tastes from their similar competitors..

3. focus (offering a specialized service in a niche market)

Michael Porter then divided focus into 2 parts which is :

1. cost focus 

   

   Focus on the lower cost..

2. differentiation focus

   

   The first brand that offer drinking coffee with luxuries..

here, i give u a funny video.. this video shown us the important to learn english languange.. i hope u enjoy it.. thank u.. :)