Internal Environment..

Today i would like to explain about a company's internal environment.. oppss! i'm sorry.. my bad.. Assalamu'alaikum.. ok.. this topic is about evaluating a company's resources, capabilities and competitiveness..

We can do that by using the SWOT analysis tools.. but first of all, we must know how well the company's strategy is working..

The second one is knowing what are the company's competitively important resources and capabilities.. there are 2 types of resources which is tangible and intangible resources..

These are the example of tangible and intangible resources..

Now, we will use the SWOT analysis.. it is a simple but powerful tool for sizing up a company's :

1. internal strength (the basis strategy)
2. internal weaknesses (deficient capabilities)
3. market opportunities (strategy objectives)
4. external threats (strategic defenses)

And for the last step, we have to identify whether the company's cost structure and value proposition competitive or not.. in this step, we learn about the value chain.. value chain is a string of companies or players working together to satisfy market demands for a particular product..

The example of value chain..

Another example.. just an example.. :)

As usual, before i end this entry, i want to share a funny ads with all of u..

ok, that's all for this entry.. see u next time.. :)