Strengthening A Company's Competitive Position..

Assalamu'alaikum.. at this entry, i want to explain about what strategy can we do strengthening a company's competitive position.. there are many ways we can do to achieve that mission.. one of it is blue ocean strategy.. it offers growth in revenues and profits by discovering or inventing new industry segments that create altogether new demand..

These are the differentiation between blue and red ocean..

The example of brands that used blue ocean strategy..

The second one is horizontal and vertical scope.. horizontal scope is the range of products and services segment that a firm serves within it's focal market while the vertical scope is the industry's entire value chain system, ranging from raw-material production to final sales and service activities..

Strategic alliance is the third strategy.. it is a formal agreement between 2 or more separate companies in which they agree to work cooperatively toward some common objective..

The example of strategic alliance..

And the last strategy is joint venture.. joint venture is a company that is owned and controlled by 2 or more person and sharing the revenues and expenses..

That's all for my entry this time.. thank u.. :)

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